Malabon Diesel Timeline

   
2010 Bosch appoints Diesel King as DG Specialist (Equipment Distributor)

November 2007

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Obet opens Diesel King Injection Pump Calibration Services, in response to a call from Robert Bosch Philippines to help Universal Motors Corporation and Isuzu Philippines Corporation lower the pump repair cost for the Nissan Patrol and Urvan Estate and the Isuzu DMax.


2004

Business change over. Robert Bosch, Philippines Inc. becomes the new official representative and distributor of ZEXEL products in the Philippines.

bosch-diesel-center-logoBosch accredits Malabon Diesel as Bosch Diesel Center.


 

2003

Malabon Diesel transfers to a more strategic location, Dagat-Dagatan Ave., Caloocan – a bigger and better diesel service center that is closer to the customers.


1990

Brand change in Philippines.

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The Diesel Kiki brand name was changed to ZEXEL as product line widens to include systems not directly associated with diesel vehicles. From pumps and vehicle airconditioners, the company also offered residential airconditioners, the Torsen anti-slip differential technology, airbags and street navigation equipment.


1982 Diesel Kiki authorizes Malabon Diesel Injection Service to render technical and warranty assistance to the assemblers of Isuzu, Mazda, Mitsubishi, and Nissan vehicles.

1978 In a short while, receives an invitation from Diesel Kiki Co. Ltd. Malabon Diesel Injection Service becomes the exclusive service representative of Diesel Kiki in the Philippines.

November 1977

To increase capacity, Malabon Diesel Injection Service transfers to an adjacent property, 37 Chicago.

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April 1967

Malabon Diesel Injection Service was established by Mario with three employees – a calibrator, a mechanic and the youngest son, Roberto.


A world-class history

marioIn the early 60’s, Mario C. Bernardo got the idea of entering the Diesel Injection Pump servicing business from a Bosch salesman.

It was in April 17, 1967 when Mario and Obet started a calibration shop for Bosch pumps using a Bosch testbench. The father probably saw the son’s interest in dismantling and assembling small objects as a skill worth putting to better use. Only a teenager at the time, Obet was assigned to oversee the business which they operated with a mechanic and calibrator.

For three years, the business was operating at a loss, but giving up never became an option. On the 4th year, Roberto got married to Gloria (picture below, at the right), who was encouraged to help. On their 5th year, Malabon Diesel was able to develop a substantial customer base in Malabon and Navotas. Vehicle queued as early as 5 a.m. Soon, customers were coming in from as far as Cagayan, the Visayas and Mindanao, and working hours were a regular 15-hour stretch, which started at 7 a.m. and ended at 10 p.m. It was then a time of national progress -- when jeepney builders were assembling diesel vehicles to help sustain the growth of the economy.

In 1977, Malabon Diesel was transferred to an adjacent property to increase capacity. It was after the transfer that an invitation from Diesel Kiki Co. Ltd. people was received. In 1978, Malabon Diesel became the exclusive service representative rendering technical and warranty assistance to support the entry of companies like General Motors.

mom2

In 1990, the Diesel Kiki brand name was changed to ZEXEL as product line widened to include systems not directly associated with diesel vehicles -- like car, bus and home airconditioners, Torsen limited-slip differentials, navigation systems and air bags. The change was not limited to the trademark. Customer requirements also changed over time. They started demanding more from their operations. Total vehicle down-time became the most critical issue.

After operating for almost 36 years inside a subdivision, the decision to transfer the shop to a more strategic location – a bigger and better diesel service center that is closer to the customers – was made.

Going full circle, Malabon Diesel later became a proud Bosch Diesel Center. On October 25, 2004 we celebrated the launching of the new Malabon Diesel.

obet

Roberto "Obet" Bernardo


Addendum. In 2007, Obet and Gloria invested on new facilities and opened Diesel King Injection Pump Calibration Services. This is in response to a call from Robert Bosch Philippines to help Universal Motors Corporation and Isuzu Philippines Corporation lower the pump repair cost for the Nissan Patrol and Urvan Estate and the Isuzu DMax. This facility now serves commonrail diesel vehicle owners.

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Specialist knowledge/Factory-authorized service for: ZEXEL COVEC–equipped Nissan Serena, Homy, Terrano; Mitsubishi Pajero, Exceed; Isuzu Wizard, Bighorn; Hyundai Grand Starex; Kia Pregio, etc. BOSCH VE EDC–equipped Audi, BMW, Land Rover, Mercedes, VW Caravelle; ZEXEL VRZ–equipped Mitsubishi Pajero/CK (4M41), Shogun, Canter, Fighter. ZEXEL MD/ HD-TICS–equipped Isuzu Forward, Giga, Hino Ranger Pro Fuso Fighter, Super Great and Nissan Diesel trucks. BOSCH inline H Pump/RE-EDC–equipped Cummins, MAN, Mercedes, Volvo and Scania. All ZEXEL–equipped Isuzu Crosswind, Fuego, Elf; Mitsubishi Adventure, Pajero, L300/L200/Strada, Canter; Nissan Frontier, Urvan Escapade, Patrol (SD33/TD42); Ford Everest/Ranger (WLT); Kia K27, Hyundai H100/Starex, etc.

DK logo-100x102Bosch/ZEXEL VP29/VP30/VP44–equipped Isuzu Dmax, Nissan Patrol/Urvan Estate, Cummins, MAN, Volvo trucks/buses; Bosch Commonrail (CRDI/CRI)–equipped Ford Everest, Focus, Ranger; Hyundai Accent, Getz, i30, SantaFe, Starex, Tucson; Kia Carens, Sorento, Sportage; BMW, Mercedes, Volvo, VW-Audi, Peugeot, etc; Bosch CRIN–equipped Fuso, MAN, Mercedes, Scania, Nissan Diesel trucks/buses; HEUI–equipped Isuzu Trooper, Caterpillar, Navistar, Powerstroke; Bosch test equipment–diesel test bench, smoke emission, vehicle analyzer, vehicle lifter, battery tester/charger, refrigerant recovery, and other workshop essentials.

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Car and Bus airconditioner installation, maintenance and repair.

Kailan?

Kailan nga ba dapat magpa-calibrate?

kailan-400

Pag nararamdaman mo
1. na hirap ka na mag overtake
2. na dumadalas ang bisita mo sa gasolinahan
3. ang pangamba na masita na naman dahil sa smoke belching

  • I appreciate your extending your kind service to us. Hope to see you again, sir.

    I appreciate your extending your kind service to us. Hope to see you again, sir.

    Charlie Moon, Moon Special Tour

  • family atmosphere, expert service and the best after sales support...fantastic!

    family atmosphere, expert service and the best after sales support...fantastic!

    Felix Sevilla, Goldbern Construction

  • Great company and very good people. Malabon Diesel has all the necessary tools to take care of... View More..

    Great company and very good people. Malabon Diesel has all the necessary tools to take care of your computerized diesel engine. No more trial and error when having your diesel engine calibrated or repaired outside of casa. The owners and the employees are very accommodating and you'll instantly feel at home when inside the shop. Their technicians are very capable and could rebuild your diesel engine with their eyes closed. It gives you that instant comfort when watching them fix your car because you know they are not trying to experiment when fixing your car problems unlike other auto shops. Best of all their great service comes at a reasonable price.

    Jay Calma, HP

  • One of the most service experience oriented company which is the reason why we are one of your... View More..

    One of the most service experience oriented company which is the reason why we are one of your satisfied customer from 1990 up to present.

    Ric Dimaliwat, Rebisco

  • More than a year ago, i was one of your customer on fuel injection pump, this week i encountered... View More..

    More than a year ago, i was one of your customer on fuel injection pump, this week i encountered the same symptoms on my patrol and send a short email to bosch phil and you in malabon diesel ring me about my problem. Luckily its not the pump but something else but me as your customer appreciate the gesture of you offering your assistance. That's what i call it quality after service, mabuhay kayo....

    Rudy Rillera

  • I've been bringing my rig to Malabon since 2013 and every experience I have with them is very... View More..

    I've been bringing my rig to Malabon since 2013 and every experience I have with them is very worthwhile. Customer service is excellent and they would even go the extra mile to ensure customer satisfaction. Work quality is outstanding and they are experts at what they do. I haven't encountered any issues in my rig the moment they started maintaining it. Not to mention that they are also priced competitively. You get better service from them than a casa and at a lower cost. True value for money.

    Marvin C. Martinez